BRANDING DESIGNED FOR THE REAL WORLD
Logo Design That Can Actually Live on Signs, Vehicles and Buildings.
Typestries approaches branding from the perspective of where the identity will ultimately appear—on storefronts, trucks, dimensional signs, uniforms, print, digital media and everything between.
A Brand Has to Survive Beyond the Screen.
A logo can look great at the top of a presentation and still become difficult when it is fabricated as channel letters, reduced for a vehicle door or carved into a dimensional sign. Our signmaking background influences the branding process from the start.
We consider shape, typography, color, reproduction, scalability and how the identity will translate into physical applications.
New Brand Development
Identity development for new businesses and organizations that need a visual foundation before signs and graphics are produced.
Logo Refresh & Rebrand
Modernizing an existing identity while preserving useful recognition and preparing it for new signage, vehicles and marketing applications.
Brand Application
Translating the identity into signs, vehicle graphics, environmental graphics and other customer-facing applications.
A Sampling of Identities We've Designed.
Branding and Signage Work Better When They Are Planned Together.
When we know the brand will eventually become a storefront sign, vehicle fleet, dimensional logo or environmental graphic, those applications can inform the identity rather than becoming an afterthought.
